Sales Manager

 The company is committed to innovation, inclusivity, quality, and a passion for spirits, as evidenced by their development of Witchburn Distillery in Campbeltown, and their active role in the whisky community.

Purpose of Role: To work closely with company colleagues, and under the guidance of the Head of Sales to develop and manage profitable sales for the Brave New Spirits portfolio within the UK. The successful applicant will be responsible for developing and maintaining successful trading relationships with accounts across multiple channels of the drinks trade, including independent retail, on-trade, route-to-market wholesale and e-commerce.

Key responsibilities:

•            Develop and maintain effective sales plans to deliver UK targets

•            Work consultatively with existing accounts to maximise distribution & sales

•            Identify, evaluate and report on new market trends & new business opportunities

•            Negotiate & close agreements with key UK retail & on-trade accounts

•            Monitor account performance against budget

•            Undertake credit control functions, obtain overdue payments

•            Identify, attend & develop key trade events (B2B & B2C, hosting tastings & training sessions)

•            Maintain up-to-date and comprehensive customer records

•            Gather & report to colleagues on trade intelligence & market / competitor data

•            Assist and contribute to NPD with Sales, Marketing & Production colleagues

•            Manage your own personal development to achieve your career & personal goals

Background profile – the successful applicant should:

•            Have a strong understanding of the UK & International drinks trade, with a focus on Whisky

•            Possess excellent written & verbal communication, negotiation and relationship-skills

•            Be a strategic thinker, with the ability to develop & execute successful sales plans

•            Have experience of analysing sales data & market trends to manage sales & budgets

•            Be self-motivated, results oriented and with the ability to work independently

•            Possess strong presentation & organisational skills

•            Have knowledge of relevant regulations & compliance in the drinks industry

•            Be proficient in IT, with the ability to learn quickly

Preferred Qualifications:

•            Degree / HND /HNC in a business or commercial subject

•            At least 3 years experience in field sales, preferably from within the drinks trade

•            Full clean driving license