Professional Sales Representative

As our Coffee Sales Executive, you will be responsible for generating new business and developing customer relationships across both the UK and international markets.

You will identify and engage prospective coffee buyers, including roasters, importers, traders, distributors, hospitality suppliers and wholesalers. You will manage the complete sales process, from researching potential customers and making initial contact through to arranging samples, negotiating commercial terms and closing orders.

The successful candidate will be comfortable adapting their sales approach to different markets, customer types and buying requirements.

This is a salaried role with a highly competitive and uncapped commission structure, offering strong earning potential for someone who can consistently generate new customers and repeat business.

Key Responsibilities

• Identify and develop new B2B customers across the UK and agreed international markets.
• Build relationships with coffee roasters, importers, traders, distributors, wholesalers and hospitality suppliers.
• Promote and sell our Tanzanian Robusta and Arabica coffee.
• Develop the company’s presence within the UK coffee market.
• Identify opportunities for growth across Europe, the Middle East, Asia, Africa and the Americas.
• Research target markets, potential customers and new commercial opportunities.
• Contact prospective customers through telephone calls, email, LinkedIn, networking and industry events.
• Understand the different purchasing requirements of UK and international customers.
• Manage the complete sales cycle, from prospecting and qualification through to negotiation and closing.
• Arrange coffee samples and maintain consistent follow-up with prospective buyers.
• Prepare quotations, product information and commercial proposals.
• Negotiate pricing, order volumes, payment terms, contracts and delivery arrangements.
• Work with the wider team to ensure that international trading, shipping and delivery requirements are understood.
• Maintain an accurate and well-managed sales pipeline.
• Develop existing customer accounts and identify opportunities for repeat sales.
• Provide regular updates on sales activity, market trends, customer feedback and competitor activity.
• Attend customer meetings, trade events and industry exhibitions where required.

Ideal CandidateEssential Requirements

• Previous experience in B2B sales, business development, account management or international trade.
• Experience managing the full sales cycle, from identifying prospects through to closing sales.
• Confidence selling to customers within both the UK and international markets.
• Strong communication, presentation and negotiation skills.
• Confidence communicating with business owners, procurement teams, coffee buyers and senior decision-makers.
• Ability to adapt sales messages and commercial proposals for different markets and customer types.
• Self-motivated, organised and comfortable working independently.
• Able to manage multiple customer opportunities and maintain consistent follow-up.
• Commercially focused and motivated by achieving sales targets.
• Comfortable working remotely and managing your own schedule.
• Fluent written and spoken English.