Chief Financial Officer

Reporting to the CEO and working closely with the Board and investors, the CFO will lead all aspects of financial strategy, governance and performance. This is a scale-and-build mandate suited to a commercially astute finance leader comfortable operating within high-growth, brand-led consumer environments across multi-channel routes to market.

Key areas of focus will include:

• Supporting UK and international growth across multiple territories and channel partners
• Acting as commercial partner across pricing strategy, customer economics and promotional investment
• Leading capital strategy, refinancing, M&A and exit readiness
• Building a scalable finance function aligned to aggressive growth and value creation targets
• Delivering investor-grade reporting, modelling and dynamic scenario planning
• Driving gross margin optimisation, working capital discipline and cash generation